Philippa Toby

Style your story – one piece at a time.
Philippa Toby logo with “Style Your Story” tagline in black and white

Our Collection

Our core range features the Petite Collection, thoughtfully designed for women 5’4” (163cm) and under. Say goodbye to alterations and hello to styles that actually fit — from dresses and tops to outerwear and more.

We also offer a small selection of general-sized pieces including logo tees, caps, and totes — with more to come as we continue to grow.

Clothing for You

Philippa Toby started with a simple idea: to create well-fitting clothes for petite women who are tired of making do with standard sizing.

We design and make each piece with care — from proportions and practicality to comfort and fabric feel. While our focus remains on petite womenswear, we’ve begun to experiment with a few unisex items too.

Our goal? To make clothes that are wearable, durable, and feel like you – part of your story, not just your wardrobe.

Why Philippa Toby?

We design clothing for real bodies and real lives.

Each item is handmade in small batches, with comfort, practicality, and a bit of quiet flair at the heart of every decision.

Limited edition pieces. Small-run production. Fabrics we love. Made slowly and thoughtfully, with plans to grow — one step at a time.

Philippa Toby fashion brand logo – black and white version

Our Story

Philippa Toby was born out of a simple frustration—petite women deserve fashion that fits without compromise. Growing up, I watched my stylish mother, 4 foot, 11 and ¾ inches tall, struggle to find clothing that worked for her height. Many of my family and friends had the same challenge.

With a love of sewing and a push from friends, I began making clothes for petite women like her, and then for friends that couldn’t find the right fit. The goal was simple: create pieces that feel good, fit well, and get worn often.

And once that idea took root, it grew. We’ve started introducing a few general pieces – a tote bag here, a cap there – and there’s more to come: practical and playful – classic wardrobe staples with a modern, wearable twist. Sustainably considered style with thoughtful sourcing of high-quality fabrics that feel as good as they look.

The name? It’s mine — and it’s Toby’s too. He’s my horse, my constant, and my reminder that anything worth building takes time.

Toby, Philippa's horse
Toby

My heartfelt thanks to Alyce, my friend and generous volunteer “house model”.
Measured, pinned, and photographed while we were learning-on-the-go, she showed up with patience and humour every time. I’m so grateful for her quiet support.